I’ll admit, I was resistant to the idea of putting myself on a live video stream for the world to see. After all, radio guys aren’t supposed to be on any type of screen because of their faces, right?
It wasn’t until recently that Twitter announced Periscope, their new live video stream product, had finally released for Android. Since iOS users already had the app on their phone–and after seeing video marketing genius Mike Koenigs talk/model about it at New Media Expo earlier this year–I wanted to see all of the hubub.
Simply, it’s exactly what I have been looking to do to connect with my online audience and my audience that listens to me on the radio.
You see, being a radio personality in the music industry only allows us to connect for short bursts on the radio. The rest of it is done on Facebook, Twitter, Instagram and whatever else. Even though people are getting engagement from you, it’s still delayed.
And in today’s “gimme now” society, I have been looking for a way to optimize my time with my current and new audience. Periscope has been that answer for me.
OK so it doesn’t matter if you’re in the radio industry, online marketing and sales or whatever. Periscope turns all of the divided time into engaged and focused time if you allow it.
Here are a few things that I have learned in the 4 weeks that I have used Periscope and how it will apply to you regardless of industry.
1. You Will Have To Be An Entertainer Regardless
No one likes a boring person. In fact, people don’t like watching anything boring. So your Periscope broadcasts shouldn’t seem like those boring history class videos we used to watch in 7th grade.
Periscope is all about engaging and entertaining. A LOT.
If you’re fearful of opening up and talking in front of a camera, then maybe Periscope isn’t for you. The bottom line is that you’re going to have to look into the phone camera and actually connect with people in real time as they ask you questions. GASP!
But most importantly, be entertaining even if you’re talking about stock prices or insurance premiums. Social media and platforms like Periscope are begging you to provide super fun content that is entertaining and engaging.
2. Schedule a Time Everyday To “Scope”
Mostly anything that has to do with listening or watching needs to have a set schedule. In radio we call this “Appointment Listening”. It doesn’t sound as fancy as what it looks like.
Appointment Listening/Viewing is just another way of saying, “I’m going to be doing something at the same time everyday, so expect to see me there regardless of rain, sunshine, tidal wave, etc.” But, you’re also giving the audience a reason to tune in because they love your content.
Broadcasting on Periscope should be treated the same way.
3. Tell Small Stories About Your Day Or Something You Find Interesting
The goal of your Scopes should be to getting your audience engaged in what you have to say. So it is now your duty as the broadcaster to start telling stories that interest you and hopefully your audience.
Make an attempt to tell them things in short nuggets so people can get a glimpse into what your life may be like on the daily.
A great example of this is fellow Periscorpion (that’s what I call them), Ryan Bell.
Anytime Ryan goes live with one of his Scopes, he shares a little bit about his day working on websites, building content, talking about his toddler, how his wife participates in his Periscopes from the other room and his inaugural conference, Periscope Summit.
But, Ryan is also himself and very likable. I wouldn’t be saying this if I thought he sucked on Periscope. Not only is he likable, but he makes me want to know more about his articles on the Good Men Project and so much more.
His wit and unfiltered chatter is what makes his audience immediately jump into his Scopes every time.
He’s building community by being himself. Oh, and he’s passively driving interest to his properties online.
4. Use Trending Twitter Hashtags To Discover Topics
Because Periscope is a Twitter product, it also means you can go into Twitter and check which topics are Trending inside of Twitter. Hashtags are a great way to start talking about any topic that appeals to the masses.
Take, for example, the hashtag noted below. I talked about this hashtag as a topic inside a recent Scope and it had the audience engaged.
In fact, I didn’t even have to talk about the #LiesIveToldMyParents because half of the viewers responses were more amusing than mine! After a while, they could have cared less about what I was saying and were interacting with each other! It was amusing to say the least. Plus, I never realized that every girl snuck out of their house when they were a teenager. ;)
Trending topics mean a couple of things:
- You title your Periscope broadcast with one of the hashtags found in Twitter. This way your title is visually appealing inside of Periscope.
- Once you share your Periscope broadcast, push it to Twitter via Periscope. Your trending hashtag will show up under the #Periscope index and the hashtag you have chosen to talk about.
When you do this, you may get a number of people on the web version of Periscope, so try to get them watching on the mobile phone app to engage with you.
The brilliance behind this strategy is that you don’t have to talk about the topic you’ve chosen for very long. You can always veer into other areas as your audience wants to know more about you.
Topics are the bait to get people to come in and interact with you. But when they hop in and say hi, make sure to acknowledge new viewers.
5. Visual Props and Cues Propel Curiosity
The good thing about doing a Scope at the radio station is that I have a huge metal logo behind me that brands 98 KUPD out to the world:
Not only do I have a big logo, but I also try to make sure anything that is showing in the background is branding the radio station. Although it may not be visible in the picture above, but I’ve made sure the computer behind me is logged onto 98KUPD.com for each time I move.
People are funny when it comes to noticing things in the background.
People also love when you wear certain pieces of clothing. Being a radio personality, I tend to have more t-shirts than I do suits. What’s interesting about this is that people LOVE a shirt with a saying, band name or something that connects with them.
I choose to wear a t-shirt everyday because I have different t-shirts that connect with different people. Plus, I stand for a lot of the designs that are on my shirts.
Be conscious of what you are wearing and how your audience might react to it. The same goes for what is behind you too. My good friends Mia Voss and Jeff Sieh know what it’s like to have a schtick when they do Google Hangouts. The same idea can be applied to Periscope.
For Mia, it’s her digital tiara, “Yay Wine!” thought bubble and her brand background:
The same goes for Jeff. His schtick is his super manly beard, handlebar mustache, bowling shirts and a backdrop of all-things-manly for his Manly Pinterest Tips brand:
The characteristics of Jeff and Mia are great–especially when it comes down to having people get an image in their head of each brand.
Step up your game and incorporate something like this in your own Periscopes if you want to get a little bit of attention.
6. Real-Time Calls-To-Action On Paper
This is a touchy subject for me because I don’t want marketers to get the idea they can insert a call-to-action every 3 seconds. It’s stupid annoying and the last thing I want to be is on a list that is just trying to sell me on something.
People read through bullshit really easy (pardon my French, but it’s true). So why are you trying to collect an email address instantly upon broadcast when this should be about the entertainment value you give to your viewing audience?
Depending on how my Scopes turn out, if someone is genuinely curious about an article I’ve written, a picture I’ve posted to my Instagram or a segment I’ll be doing on the radio, I will drive them to take action to follow me on those platforms.
Just last night I showed my Periscope viewers an incredible sunset from my vantage point and told everyone that I edit my own photos on my Instagram account.
When I sat back down, I wrote my Instagram handle on a piece of paper, had the viewers take a screenshot of it, share it to their Instagram and then follow me:
7. Participate In Other Scopes As A Viewer
This is where the real networking happens. So make sure to go into the Periscope Global feed and look for enticing Scope titles. I’ve found that Scopes with great titles have great viewers that you can chat with and follow on Twitter.
To be honest, I have networked with people in my boxers from my bed at 8AM. It’s easy networking–especially if you have something to say to the broadcaster.
PRO TIP: If you provide quality content to the broadcaster, likely they will always ask their audience to follow you.
Just a reminder, the chat inside of Scopes will move fast, so you will need to adjust.
As I said earlier, Periscope isn’t going to be for everyone, but I’m willing to bet money that once you start, you’ll be addicted to either watching or broadcasting. It’s a mind-blowing experience knowing that your phone is talking back to you, but that you’re also putting your branding on hyper-speed.
I’m tellin’ you. It’s just insane.